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Adidas watches were first made in Germany in the 1920s. Adolf Dassler, the company's founder, was called, "Adi" by his friends and he used this name as the basis for the company name. Dassler's goals were to create high performance athletic shoes and accessories.

Eighty years later Adidas is still known world wide as a top designer of athletic apparel and accessories. Athletes around the world now use Adidas Watches to monitor and enhance athletic performance.
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